A homepage, a demo storyboard and the help center
Quillo reads contracts and flags the clauses lawyers should check first. Four months on One Twist gave it a homepage that explains that in one screen, a demo storyboard and a help center.
Client
Quillo
Type
Web
Requests
26
Months on plan
4
What they asked for
Quillo is used by small law firms to review contracts. It reads each contract, flags risky clauses and explains why. The product was good, but the homepage led with “AI-powered legal intelligence”, and lawyers didn’t trust it.
Rachel Stern, Quillo’s cofounder, asked for “a homepage a skeptical partner at a five-person firm would read to the end.”
What we made
A new homepage that leads with one flagged clause, shown as a real example.
A storyboard and on-screen copy for a 90-second demo video, which Quillo’s video freelancer animated.
A help center: home page, article layout and 30 articles moved over.
A security page written in plain English.
Social images for the launch.
How the subscription ran
One Twist for four months. Noor wrote and designed the homepage and Felix built it in Framer. Rachel joined the Slack channel with two of Quillo’s advisers, both practicing lawyers, so their feedback reached us directly instead of passing through her.
Where it landed
The new homepage went live in month two. Quillo kept the plan two more months for the help center, then paused while the team focused on sales.
“Two lawyers reviewed the homepage before it launched. Neither of them asked for changes.”
Rachel Stern
Cofounder, Quillo
Next project
Mossy