A new Framer site with pricing and 14 feature pages

What they asked for

Plinth helps small architecture studios track projects from first sketch to site handover. Its site had grown page by page for four years. Visitors couldn’t tell the three plans apart, and every new feature page took the team a week to publish.

Priya Raman, who runs growth, sent the first request on a Monday: “Make our pricing page less confusing.” Two days later she had a new pricing page with a plan picker and a plain FAQ.

What we made

• A new pricing page with three plans, a comparison table and an FAQ.

• A new homepage built around one product screenshot per phase.

• 14 feature pages from one shared layout.

• Comparison pages against two larger competitors.

• An integrations directory and a careers page.

• The full rebuild in Framer as components, with the blog moved over to the Framer CMS.

How the subscription ran

One Twist for six months, 41 requests. Lou designed the pages and Felix built them in Framer. Large pieces were split up: the homepage was four requests, one per section, so Priya saw progress every couple of days instead of waiting a month. We paused over the holidays and picked up in January without a handover call.

Where it landed

Plinth’s marketing team now publishes a new feature page in an afternoon, without asking us. The site went from Webflow to Framer with no change in search rankings, and the pricing page became the second most visited page.