A seed deck in a week, then every investor update after

What they asked for

Kitebird helps groups of friends plan trips together: one shared itinerary, split costs, and a vote on where to eat. Ava Lindgren and her cofounder had 18,000 trips planned on the app and a first round of investor meetings booked for three weeks out. Their deck had been built over a weekend and it showed.

Ava’s first request was a two-minute voice note sent on a Monday: “Can we get a seed deck by Friday? The story’s in the Loom, and I circled the slide that bugs me most.”

What we made

• A 14-slide seed deck, with the traction slide rebuilt around trips planned instead of downloads.

• A 6-slide demo-day version that works without anyone talking over it.

• A one-page leave-behind PDF.

• A monthly investor update template in Google Docs and as an email.

• Product screenshots, redrawn so they read at slide size.

How the subscription ran

One Twist, one request at a time. Noor led the story and Felix built the slides. The first draft of the deck went back on Wednesday, two days after the voice note. Over the next week we did three rounds of edits, each one in the same Slack thread. After the round closed, Kitebird kept the plan for one more month to finish the update template and the demo-day cut, then paused.

Where it landed

Ava took the deck to 22 meetings over four weeks. Kitebird now sends the monthly update from the template on the first Monday of every month. When they come back for the Series A deck, they’ll resume the plan.